Sprite

SPRITE: EVERYDAY HIP-HOP

At Butler, Shine Stern and Partners I was art director on the Sprite account where we created a website called “Everyday Hip-Hop.” The site was a celebration of hip-hop told through the eyes of Sprite’s emissary, Miles Thirst. Visitors could compete in a breakdance war mini game, build their own music videos and learn about urban lingo. I was responsible for designing the site and its interactivity, as well as directing the video production, animations and campaign extensions.

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AGENCY

Butler, Shine, Stern and Partners
2005



ROLE

Art Director, Designer