SPRITE: EVERYDAY HIP-HOP

At Butler, Shine Stern and Partners I was art director on the Sprite account where we created a website called “Everyday Hip-Hop.” The site was a celebration of hip-hop told through the eyes of Sprite’s emissary, Miles Thirst. Visitors could compete in a breakdance war mini game, build their own music videos and learn about urban lingo. I was responsible for designing the site and its interactivity, as well as directing the video production, animations and campaign extensions.

AGENCY

Butler, Shine, Stern and Partners
2005


ROLE

Art Director, Designer