SPRITE: EVERYDAY HIP-HOP
At Butler, Shine Stern and Partners I was art director on the Sprite account where we created a website called “Everyday Hip-Hop.” The site was a celebration of hip-hop told through the eyes of Sprite’s emissary, Miles Thirst. Visitors could compete in a breakdance war mini game, build their own music videos and learn about urban lingo. I was responsible for designing the site and its interactivity, as well as directing the video production, animations and campaign extensions.
Butler, Shine, Stern and Partners
Art Director, Designer