Finlandia asked Code and Theory to create an innovative web site to bring its brand to life. To accomplish this, the responsive site features an animated scrolling experience that brings Wieden Kennedy's "Life Less Ordinary" brand campaign to life, and a product display that elevates each vodka to heroic stature. As creative director I was responsible for overseeing the visual design and photography and responsible for developing the strategies on how to display their products. The site is truly unique because the vodkas are shot on cinemagraphic backgrounds that change according to day or night and it also hosts a cocktail guide on how to craft cocktails through simple visual recipes. The site was featured in Communication Arts and on Awwwards.
PRODUCT DISPLAY / CINEMEGRAPHS
To demonstrate how I directed this project and the product display strategy, I created several proofs of concept that were used to sell the idea and brief the photographer. I shot several stop motion tests on my rooftop in Brooklyn and designed style cards showing how the cocktail guide should be framed.